Internet Marketing is probably one of the least expensive ways of promotion when trying to reach your target market. Small companies, as well as large multi-million dollar companies, can save time and costs and reach a wider audience.

Internet marketing, for those specific reasons, has become extremely successful in today's marketing medium. It lets the consumers research and purchase products and services at their own leisure. Allowing businesses to appeal to consumers in a more efficient manner. With cost-volume-profit(CVP) analysis, businesses can keep track of the strategy ans overall effectiveness of marketing companies and bring results much quicker.

Internet marketing has the advantage of analyzing statistics easier, faster and inexpensively - measuring and testing nearly every aspect of the marketing campaign. Marketers have numerous tactics to use - pay-per-play, pay-per-click, pay-per-impression or pay-per-action. This allows the marketer access to valuable information which determines which messages or offerings are more effective with the consumer. This method of advertising equates to faster results because online marketing initiatives usually require users to click on an ad, visit a website, and/or perform a target action. Measurements that can't be made through other means of advertisement outside of the Internet.

Through the use of web analytics, exposure, and response, overall efficiency can be tracked easier than other types of media. In turn, offering a greater sense of accountability for advertisers.